Millions
of dollars have been lost by conventional food companies trying to
enter the Organic marketplace. The losses were due to the same mistake.
These companies assumed, understandably so, that they could apply their
successful conventional business practices to the Organic industry.
The lesson they have all learned is:" Organics operates under a
different set of rules and conventional companies have to adjust to
Organics."
The Organic industry is less than 2% of the conventional food
industry. 70% of all Organic farming is done under contract so it is
difficult to turn on additional supplies of Organic raw materials. If
you make too many calls looking for a scarce Organic commodity, you
will end up bidding against yourself and actually increase the price of
the product you need.
George's Organics knows the the Organic marketplace. We can make your transition into Organics smooth and successful.
